Just When you Thought it was Safe to Google

I recently took part in a webcast with Michael Benidt and Sheryl Kay of Golden Compass, a computer training company. They are a very entertaining duo that speak on the Hidden Treasures of the Internet.

Here’s a recap:

• What is technology doing to us? Is it making us stupid? Learn the amazing things brain researchers are discovering about just how much we can take. The results of those studies will surprise you.

• The vast amount of misinformation on the internet is really a crime. Learn who’s trying to pick your pocket. We’ll name names and take prisoners so that they don’t take you to the cleaners.

• Discover what is starting to make Google nervous and why it’s a cautionary tale for you as well. It’s not what you think.

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Twitter and its use in the Corporate Environment

Yesterday morning I took part in a webcast with Albert Maruggi, social media expert and president of Provident Partners, on Twitter and its use in the corporate environment.

Here are some highlights:

• Discover how Twitter can be used in the corporate environment, focusing
on the three areas of public relations, customer service and marketing.

• Learn about the new tools that are used to monitor multiple profiles
by corporations and brand awareness.

• Find out the many different uses of Twitter from the 100% advertising
opt-in network to relationship building.

Click here to watch the webcast archive!

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Video-enabling an Online Conference

Please listen to the archived webcast: “The Amazing Technicolor Symposium: Video-enabling an Online Conference.” It was presented by Stacy Austin-Li, analyst and China consultant for Wainhouse Research, and Dr. Rebecca Clothey, assistant professor of education and director of the higher education program at Drexel University.

At the same time as travel budgets are tightening and discretionary spending is being cut, the imperative for educators and academics to collaborate and connect with peers across the country and across the world is growing. This has given rise to a new brand of academic conference that happens completely or mainly online… a virtual symposium. This presentation examines the possibilities for using video to help establish a sense of community including: user generated video, on-demand video presentations, real-time video conferencing, and live streaming video based on the presenters’ experience co-hosting such an event in November of 2008.

Click here to watch the webcast archive!

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Virtual Conferencing on-demand webcast now available

We launched our Virtual Conferencing site yesterday! The first webcast is now available on-demand. It discussed how you can save money by utilizing a virtual conference to replace or augment an on-the-ground conference.

In the webcast, I highlighted three companies we have worked with conducting virtual conferences. One event was presented by Wainhouse Research in conjunction with Drexel University and the World Bank’s Global Development Learning Network and focused on the theme “Building Virtual Global Communities.” Another event was with Agility and helped them save over $1 million. A third event was with Lawson Software to augment their CUE 09 conference.

Click here to watch the webcast archive!

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Virtual Conferencing saves time and money in these economic times

Netbriefings is launching its Virtual Conferencing site. I invite you to register for the inaugural webcast…

Introduction to Virtual Conferencing
Thursday, June 25th at 11 AM central

• Learn how to save time and money with a virtual
  conference!
• Check out our site for a sneak peek at of our
  upcoming speakers!

Register today at www.successfulwebcasting.com

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Webcasting Customer Case Use: Parkinson’s Disease Foundation

I want to share with you an example of how webcasting technology can greatly impact the lives of so many people.

Netbriefings has helped the Parkinson’s Disease Foundation with webcasting and producing their onsite events since 2007. These events which are presented by leading experts in the field are intended to provide participants with the most up-to-date information about Parkinson’s disease.

This short video gives you some insight of what their experience with webcasting has been and how it has helped them reach a global audience.

At First, Funny Videos. Now, a Reference Tool.

I was rumaging through piles of newspapers and an article jumped out at me. It’s from earlier in the year, but the content is current nonetheless…

I know that video is a more efficient way to communicate ideas. It’s interesting now to see how much the use of online video is changing. Below is an article from The New York Times about a nine year old boy who searches YouTube instead of Google when he wants to learn something. I wonder if YouTube will be the next Google?

==== (Excerpted from The New York Times, by Miguel Helft)

Faced with writing a school report on an Australian animal, Tyler Kennedy began where many students begin these days: by searching the Internet. But Tyler didn’t use Google or Yahoo. He searched for information about the platypus on YouTube.
Tyler Kennedy, 9, at home in California, uses YouTube to research reports for school and to hunt tips to advance in his video games. Photo copyright Noah Berger, The New York Times
“I found some videos that gave me pretty good information about how it mates, how it survives, what it eats,” Tyler said. Similarly, when Tyler gets stuck on one of his favorite games on the Wii, he searches YouTube for tips on how to move forward. And when he wants to explore the ins and outs of collecting Bakugan Battle Brawlers cards, which are linked to a Japanese anime television series, he goes to YouTube again.

While he favors YouTube for searches, he said he also turns to Google from time to time.

“When they don’t have really good results on YouTube, then I use Google,” said Tyler, who is 9 and lives in Alameda. Calif.

Tyler’s way of experiencing the Web — primarily through video — may not be mainstream, at least not yet. But his use of YouTube as his favorite search engine underscores a shift that is much broader than the quirky habits of children.

The explosion of all types of video content on YouTube and other sites is quickly transforming online video from a medium strictly for entertainment and news into one that is also a reference tool. As a result, video search, on YouTube and across other sites, is rapidly morphing into a new entry point into the Web, one that could rival mainstream search for many types of queries. <read full article>

Knock-Knock: It’s the C.E.O.

Terry Lundren, CEO of Macy's. Photo copyright Janes Estrin, The New York Times
I found an interesting article and would like to share it with you.

Sunday’s New York Times ran an interview with Terry Lundgren, the CEO of Macy’s. He talks about how he stays in touch with people throughout the company. One of his methods is doing a webcast every month for 55,000 people.

Terry explains… And when I do these webcasts, I say: “Look, it’s only 30 minutes. I’m busy, you’re busy. I’ll find 30 minutes every single month to talk to you guys. But here’s my plan, I’ll speak for 15 minutes about current events, what’s the most important things that are happening that you need to know about, and then I’m going to take your questions for the next 15. And you just e-mail me your questions, and I’ll give you an instant response.” And I always get more than I have time to answer. <read full article>

Video Interview with Terry Blake of Lawson

Recently, we interviewed Terry Blake, vice president of corporate communications at Lawson Software. We wanted to know how Lawson is using video and webcasting during these economic times.

In a nutshell… video is the next best thing to face-to-face communication and Netbriefings has a great way to do video!

This short four minute interview segment covers:

• Lawson’s reasons for using video for corporate communications
• How video usage helps to reduce travel expenses
• How eConference Enterprise is used for CEO meetings at Lawson

Please check out his video interview below:

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Webcast archive available

Save money by webcasting during this economic crisis
Watch the archived webcast: Web Communication in 2009
Last Thursday we held a streaming video webcast on web communication in 2009. Below are some highlights:

• Learn about the web communication
  types

• Hear case studies and how they used
  webcasting to work for them

Feel free to watch it and pass it around to your colleagues!

Web Communication in 2009
http://event.netbriefings.com/event/netbriefingsinc/archives/bestpractices03/

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Netbriefings, the large webcast experts