I found this post very interesting as well. It was written by Mike Burn – A+ Conferencing!!
“In today’s competitive world, it has become increasing more difficult to initiate the sales process with new prospects. The old method of sending direct mail has become almost obsolete and let’s face it, most cold mail pieces are just thrown in the trash. Telemarketing calls, which were popular in the 80′s are becoming less and less effective because of “caller ID features” and voicemail screening. Traditional email marketing has increased in volume tremendously, but now it has become oversaturated and impersonal. What is needed is a new technique that utilizes the email marketing format but adds a personal, almost interactive touch. Video email marketing is the answer and its use is rising very quickly. Video email is the use of your webcam and software to film yourself making a presentation to your prospects. This presentation can then be imbedded into your emails via a link. When your prospects get your email, they can click on the link and there you are in living color talking to them with your message. Here are the top five reasons that you should using video email for your prospecting programs….. more