While nothing replaces in person face-to-face interaction, webinar technology gets very close. The below article shares some great webinar best practices. Read and enjoy!

Webinars Gaining More Marketing Traction
Optimize Attendance and Value with Marketing and Production
Best Practices

With business travel costs mounting, sales and marketing budgets decreasing, a dispersed and varied mix of sales tar­gets, and growing concern about our carbon footprint, webinars have become the increasingly popular go-to solution to connect companies with prospects, clients, and partners.

Capturing many advantages of face-to-face communication for a multitude of business objectives, this 21st century communication connection is a strong performer. A variety of recent event-related metrics all indicate that attendance at “on the ground” conferences and other events is diminishing. But relationships still drive business, and companies must still stay in close contact with customers and prospects.

That’s why the frequency of webinars has skyrocketed as businesses start feeling the economic squeeze… <Read More / Download article>

Websites are populated with e-video and YouTube is flooded with business dribble. But what makes some e-video stand out and others flop? Check out this captivating video post by Janie Peterson, owner, founder and president of Peterson Productions, an e-video production company.

Janie helps clients try to figure out how to use online video in their specific industry or website. She provides plenty of useful case study examples and discusses repurposing online video and having it work in tandem with other campaigns of radio, broadcast, and print.

Video captures all the emotional power of TV but without the time contraints or price tag. Perhaps you should make it a new tool for your toolbox!

Just a quick post to wish everyone a joyous holiday season and a prosperous 2009!

Wainhouse Research is working with Netbriefings, Drexel University, the World Bank’s Global Development Learning Network, and others to present a global “happening”: an online symposium taking place via live webcasts, short (on-demand, asynchronous) presentations, panels, blogs, and threaded discussions.

The symposium provides an opportunity for distance learning professionals from around the world to be part of a process for creating a community that explores use of these technologies for globalization, development, and online learning.

Gain free access at www.global-symposium.com.

Several “live” keynote sessions are taking place between Beijing and the US and can be viewed via Netbriefings’ eConference Enterprise webcasting service:

• * Emerging Topics in Distance Education — Nov 11, 6:45 PM EST
• * Building Global Communities — Nov 12, 6:45 PM EST
• * Best Practices in Technology Use — Nov 13, 6:45 PM EST

Our Proclaim video messaging tool will be used as a social networking, community building tool. Presenters will use it to provide video enabled presentations for the on-demand/online portion of the conference, while participants will use it to share video snippets about their experiences.

Below is a short “introduction to the conference” video by Dr. Lynch, Dean of Goodwin College at Drexel University.

This is just a quick video message to wish everyone a fun and safe Happy Halloween!

The web communication spectrum has many interesting and unique tools. This short blog post explores the web communication categories listed below.

  * Collaborative Web Conferencing
  * Broadcast Webcasting
  * Quickcast Tools
  * Video Conferencing
  * Social Media Tools

Justin explains the different uses for the tools as well as lists some of the major players in that segment. My hope is that you can use this data to figure out which solution best fits your needs!

Is there a reason to use video in corporate communication? I think so!

Please listen to my short interview with Albert Maruggi, social media expert and president of Provident Partners. Not only does the use of video make a message more engaging, but it also allows you to show how your product or service impacts the human condition!

This is not a political commentary, but I would like to demonstrate how corporate America can use different methods to capture video to document an event in your area. The Republican National Convention was held last week just a few blocks from my office in St. Paul, Minnesota. And with it being so close, I felt compelled to include it in a blog post.

The main message with this post is that you can do really engaging multimedia with the right tools … and very easily. We used three different cameras and explained the pros and cons to each.

Please check out my video blog posting below!

Here’s some interesting technology that I ran across. It’s software called Qik that enables you to stream video directly from your cell phone to the web. You can also use it as a camcorder to capture the video and stream later.

The video below is from Businessweek.com with Arik Hesseldahl of the Wireless Way talking about the technology. Qik is saying they now support Nokia Series 60 phones, iPhone (in beta) and select Windows Mobile devices.

I went to the Qik website and viewed some live streams from around the world as well as some Olympic coverage from inside the birds nest. Definitely cool technology.

So how do you know if you should hold a 60 minute webcast versus breaking up your content into multiple, shorter 3-5 minute messages?

Please listen to my interview with Steve VonderHaar, founder and research director of Interactive Media Strategies, a research firm focusing on the use of multimedia in the corporate environment that performs an annual survey to 1200 corporate executives on a wide range of web communication technologies.

Steve shares his findings in a short rich media clip.