I was rumaging through piles of newspapers and an article jumped out at me. It’s from earlier in the year, but the content is current nonetheless…

I know that video is a more efficient way to communicate ideas. It’s interesting now to see how much the use of online video is changing. Below is an article from The New York Times about a nine year old boy who searches YouTube instead of Google when he wants to learn something. I wonder if YouTube will be the next Google?

==== (Excerpted from The New York Times, by Miguel Helft)

Faced with writing a school report on an Australian animal, Tyler Kennedy began where many students begin these days: by searching the Internet. But Tyler didn’t use Google or Yahoo. He searched for information about the platypus on YouTube.

“I found some videos that gave me pretty good information about how it mates, how it survives, what it eats,” Tyler said. Similarly, when Tyler gets stuck on one of his favorite games on the Wii, he searches YouTube for tips on how to move forward. And when he wants to explore the ins and outs of collecting Bakugan Battle Brawlers cards, which are linked to a Japanese anime television series, he goes to YouTube again.

While he favors YouTube for searches, he said he also turns to Google from time to time.

“When they don’t have really good results on YouTube, then I use Google,” said Tyler, who is 9 and lives in Alameda. Calif.

Tyler’s way of experiencing the Web — primarily through video — may not be mainstream, at least not yet. But his use of YouTube as his favorite search engine underscores a shift that is much broader than the quirky habits of children.

The explosion of all types of video content on YouTube and other sites is quickly transforming online video from a medium strictly for entertainment and news into one that is also a reference tool. As a result, video search, on YouTube and across other sites, is rapidly morphing into a new entry point into the Web, one that could rival mainstream search for many types of queries. <read full article>

I found an interesting article and would like to share it with you.

Sunday’s New York Times ran an interview with Terry Lundgren, the CEO of Macy’s. He talks about how he stays in touch with people throughout the company. One of his methods is doing a webcast every month for 55,000 people.

Terry explains… And when I do these webcasts, I say: “Look, it’s only 30 minutes. I’m busy, you’re busy. I’ll find 30 minutes every single month to talk to you guys. But here’s my plan, I’ll speak for 15 minutes about current events, what’s the most important things that are happening that you need to know about, and then I’m going to take your questions for the next 15. And you just e-mail me your questions, and I’ll give you an instant response.” And I always get more than I have time to answer. <read full article>

Recently, we interviewed Terry Blake, vice president of corporate communications at Lawson Software. We wanted to know how Lawson is using video and webcasting during these economic times.

In a nutshell… video is the next best thing to face-to-face communication and Netbriefings has a great way to do video!

This short four minute interview segment covers:

• Lawson’s reasons for using video for corporate communications
• How video usage helps to reduce travel expenses
• How eConference Enterprise is used for CEO meetings at Lawson

Please check out his video interview below:

Save money by webcasting during this economic crisis

Last Thursday we held a streaming video webcast on web communication in 2009. Below are some highlights:

• Learn about the web communication
  types

• Hear case studies and how they used
  webcasting to work for them

Feel free to watch it and pass it around to your colleagues!

Web Communication in 2009
http://event.netbriefings.com/event/netbriefingsinc/archives/bestpractices03/

Large Group Webcasting to 100s or 10,000s

• Find out how it can help you save thousands in your corporate
  communication needs!
• Hear how others using it!
• See good examples of it in use!

Please check out my short video post below!

Quick. Unique. Effective.

  • Find out how it works!
  • Why are others using it?
  • See good examples of it in use!

Please check out my short video post below!

While nothing replaces in person face-to-face interaction, webinar technology gets very close. The below article shares some great webinar best practices. Read and enjoy!

Webinars Gaining More Marketing Traction
Optimize Attendance and Value with Marketing and Production
Best Practices

With business travel costs mounting, sales and marketing budgets decreasing, a dispersed and varied mix of sales tar­gets, and growing concern about our carbon footprint, webinars have become the increasingly popular go-to solution to connect companies with prospects, clients, and partners.

Capturing many advantages of face-to-face communication for a multitude of business objectives, this 21st century communication connection is a strong performer. A variety of recent event-related metrics all indicate that attendance at “on the ground” conferences and other events is diminishing. But relationships still drive business, and companies must still stay in close contact with customers and prospects.

That’s why the frequency of webinars has skyrocketed as businesses start feeling the economic squeeze… <Read More / Download article>

Websites are populated with e-video and YouTube is flooded with business dribble. But what makes some e-video stand out and others flop? Check out this captivating video post by Janie Peterson, owner, founder and president of Peterson Productions, an e-video production company.

Janie helps clients try to figure out how to use online video in their specific industry or website. She provides plenty of useful case study examples and discusses repurposing online video and having it work in tandem with other campaigns of radio, broadcast, and print.

Video captures all the emotional power of TV but without the time contraints or price tag. Perhaps you should make it a new tool for your toolbox!

Just a quick post to wish everyone a joyous holiday season and a prosperous 2009!

Wainhouse Research is working with Netbriefings, Drexel University, the World Bank’s Global Development Learning Network, and others to present a global “happening”: an online symposium taking place via live webcasts, short (on-demand, asynchronous) presentations, panels, blogs, and threaded discussions.

The symposium provides an opportunity for distance learning professionals from around the world to be part of a process for creating a community that explores use of these technologies for globalization, development, and online learning.

Gain free access at www.global-symposium.com.

Several “live” keynote sessions are taking place between Beijing and the US and can be viewed via Netbriefings’ eConference Enterprise webcasting service:

• * Emerging Topics in Distance Education — Nov 11, 6:45 PM EST
• * Building Global Communities — Nov 12, 6:45 PM EST
• * Best Practices in Technology Use — Nov 13, 6:45 PM EST

Our Proclaim video messaging tool will be used as a social networking, community building tool. Presenters will use it to provide video enabled presentations for the on-demand/online portion of the conference, while participants will use it to share video snippets about their experiences.

Below is a short “introduction to the conference” video by Dr. Lynch, Dean of Goodwin College at Drexel University.