Is there a reason to use video in corporate communication? I think so!
Please listen to my short interview with Albert Maruggi, social media expert and president of Provident Partners. Not only does the use of video make a message more engaging, but it also allows you to show how your product or service impacts the human condition!
This is not a political commentary, but I would like to demonstrate how corporate America can use different methods to capture video to document an event in your area. The Republican National Convention was held last week just a few blocks from my office in St. Paul, Minnesota. And with it being so close, I felt compelled to include it in a blog post.
The main message with this post is that you can do really engaging multimedia with the right tools … and very easily. We used three different cameras and explained the pros and cons to each.
Please check out my video blog posting below!
Here’s some interesting technology that I ran across. It’s software called Qik that enables you to stream video directly from your cell phone to the web. You can also use it as a camcorder to capture the video and stream later.
The video below is from Businessweek.com with Arik Hesseldahl of the Wireless Way talking about the technology. Qik is saying they now support Nokia Series 60 phones, iPhone (in beta) and select Windows Mobile devices.
I went to the Qik website and viewed some live streams from around the world as well as some Olympic coverage from inside the birds nest. Definitely cool technology.
So how do you know if you should hold a 60 minute webcast versus breaking up your content into multiple, shorter 3-5 minute messages?
Please listen to my interview with Steve VonderHaar, founder and research director of Interactive Media Strategies, a research firm focusing on the use of multimedia in the corporate environment that performs an annual survey to 1200 corporate executives on a wide range of web communication technologies.
Steve shares his findings in a short rich media clip.
I went to the Wainhouse Research Summit recently. This was a great event focusing on trends and technologies affecting conferencing and
unified communications, including audio, video, IM, and social networks.
The keynote was Andrew Lippman, a professor from MIT’s Media Lab and an expert on digital life and viral communications. He gave a very enlightening talk on surviving in a digital world.
Other topics throughout the show included telepresence, video conferencing at the Federal Reserve Bank, telework, distance education technologies, social networking and how video applications have caused business transformation.
The video clip below shows highlights of some of the exciting technologies at the show.
View Wainhouse Research webcast archive
I recently wrote an article on getting started with video for marketing and sales and thought it would be a good blog posting. The full article is available at MarketingProfs.
Can you believe Google paid $1.6 billion dollars for YouTube? How could that be?
Well, it’s quite simple, really. Video is the most powerful communication medium we have, unless we’re actually in a room with someone, and YouTube put the tool of video communication over the Web into the hands of the common folk.
In doing so, the site’s popularity soared and marketers everywhere clamored to get in on the action.
But YouTube isn’t the only game in town. For marketers truly interested in putting video communication to good use, the key to getting the job done is finding the right tools.
Do you want to record a video message for on-demand access? Do you want to do live video from a large meeting, conference, or other event? Do you want more than just video, such as text chat, polling, Q&A or PowerPoint slides alongside your video? Do you need to secure access to an employee webcast or an online seminar you’re charging for? read more…
I thought I would pass along a great article I found in BusinessWeek about corporate use of blogging, Facebook, Twitter and other social networking tools. By the way, what exactly is Twitter? I thought I was an early adaptor of technology, but I have just recently been introduced to this new thing called Twitter. And believe it or not, I think it has an important place in network nurturing.
Anyways, this is a follow up piece to an article they wrote back in 2005 entitled “Blogs Will Change Your Business.” The new article talks about how these new social media technologies are changing the way “millions forge relationships and alliances… These social connectors are changing the dynamics of companies around the world.”
A video is also available as part of the article. Check out what Stephen Baker has to say. <BusinessWeek article / video>
I went to InfoComm 2008 last week which showcased technology solutions required to build critical AV and information communication systems. This was a huge audio visual tradeshow and took up three halls of the Las Vegas convention center.
The video clip below shows interview highlights of some of the exciting technologies shown on the expo floor.
FogScreen had a really cool walkthrough projection screen which created the illusion of real video floating in mid air. I haven’t seen anything like it before.
This is an interview with Steve VonderHaar, founder and research director of Interactive Media Strategies, a research firm that focuses on the use of multimedia in the corporate environment.
Steve talks about the findings of their annual survey to 1200 corporate executives about their use, deployment and perceptions of a wide range of web communication technologies including online multimedia.
He shares how social multimedia is going to have a significant impact on the perceived effectiveness of online multimedia in business communications, and what he’s seeing as the trends in video usage for business communications.
This is an article by Phil Leigh of Inside Digital Media that talks about “how to embed multimedia presentations in your press releases.” He discusses and demonstrates two “easy-to-use tools enabling multimedia presentations to be embedded into your press releases, websites, or email and track who is viewing them.”
One tool is from BrainShark and uses a telephone to narrate PowerPoints.
The second tool is from Netbriefings and is called Proclaim. It uses a webcam and PowerPoints along with rich media clips. Anyone who can post to YouTube can use Proclaim!
I thought I would pass along a great article I found in InformationWeek on how corporations can use video to be more effective in their communications. Fritz Nelson, Executive Producer, TechWeb TV, indicates that “The ‘right’ approach to video is somewhere in between for most of us, and the Internet, the great equalizer, has made it possible and affordable for anyone.” What Fritz is indicating is that although everybody is accustomed to TV quality video, content is king and not all video needs to be TV quality to be effective. <InformationWeek article>
Fritz produced highlights of the CTIA Wireless 2007 show and writes “we skipped over to the Orlando Convention Center armed with a copy of the Avid edit suite on a beat-up, 3-year-old HP laptop. We haven’t taken it to Sundance or Tribeca or Cannes, but” ….. I find his piece compelling and hopefully you will too. We plan to do the same sort of highlights with other shows such as InfoComm and the Wainhouse Research Collaboration Summit.
Check out Fritz’s show highlights of CTIA Wireless.
Day two highlights from the show floor of Streaming Media East. Interviews with companies discussing innovations in the industry.
Allison Metzler, director of marketing from The Feed Room, talks about The Feed Room corporate end-to-end solutions for corporate online video.
Steve Remondini from NetStairs discusses how the Netstairs middleware platform can convert all media for mobile devices like the iPhone and their new Akamai partnerships.
David Stubenvoll from Wowza talks about their Wowza Media Server a flash streaming server and their new H.264 deployment.
Joel Unickow, publisher of Streaming Media, talks about the success of the last ten years of the show and the organization.
Erik Leonard talks to us from on2 technologies, the predominate provider of encoding technology for Flash applications.
And Mark Robertson talks to us from ReelSEO. a firm focusing on providing valuable tips, information, news, and other resources for video search optimization and search engine marketing of video content.
Live video interviews from the show floor of Streaming Media East 2008 in New York City. We consider it one of the best shows for corporate communication and broadcasting. Today’s interviews are with some of the larger companies in the industry.
Deejee Cooley, Internet TV evangelist at Adobe, talks about their new desktop Adobe Media Player which can be used to find, manage and watch favorite internet tv shows, and the Flash Media Rights Management Server.
Paul from Limelight talks about the four dimensions of object delivery.
Charles Peters from Netbriefings discusses the Proclaim technology.
Ray Hood, CEO at Qumu, talks about ChangeCasting, a new leadership technique for corporate communications.
Jim Thill from Microsoft talks about the new Microsoft Silverlight cross platform cross browser plug-in that lets you create next generation rich media for the web.
Paul RItter talks to us from Interactive Media Strategies, a market research firm that focuses on online multimedia and enterprise communications technologies. It is a leading firm in the industry that businesses turn to for market research, benchmarking data and insight!
Albert Maruggi, president of Provident Partners, talks about the social media phenomenon and the fragmentation of information in the corporate world.
Are you sometimes confused about all the terms, acronyms and methods available for delivering corporate communications? If that’s the case, then please give me just a little of your time to introduce you to our new “Multimedia for Business” blog!
In the Netbriefings “Multimedia for Business” blog, the purpose is to help corporations and organizations answer some of the questions about these issues.
For a Video Preview of our new blog, please view my video post below… Thanks!!
Corporations today are looking at video communication as a way to connect to their employees, customers, partners and other stakeholders. However, with the proliferation of tools and techniques in the industry many are finding the process confusing. This post is the first of a series that will talk about video communications tools and techniques corporate America is using today to achieve their objectives!
