Join Ruth P. Stevens of eMarketing Strategy for an ARCHIVED webinar
Available for viewing on your desktop or mobile IOS device!
The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. This fast-paced session introduces the top techniques for lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting.
- Your best prospecting media – and the media channels to avoid – for lead generation campaigning.
- The single best offer strategy in B-to-B marketing today; plus other offers that perform.
- Lead qualification techniques that make your sales force happy.
- How to quadruple your campaign productivity with lead nurturing.
- Measurement techniques: The top 2 metrics that are important to lead generation campaigns.