Archive for April, 2009

Webcasting Customer Case Use: Parkinson’s Disease Foundation

I want to share with you an example of how webcasting technology can greatly impact the lives of so many people.

Netbriefings has helped the Parkinson’s Disease Foundation with webcasting and producing their onsite events since 2007. These events which are presented by leading experts in the field are intended to provide participants with the most up-to-date information about Parkinson’s disease.

This short video gives you some insight of what their experience with webcasting has been and how it has helped them reach a global audience.

Webcasting Customer Case Video

At First, Funny Videos. Now, a Reference Tool.

I was rumaging through piles of newspapers and an article jumped out at me. It's from earlier in the year, but the content is current nonetheless…

I know that video is a more efficient way to communicate ideas. It’s interesting now to see how much the use of online video is changing. Below is an article from The New York Times about a nine year old boy who searches YouTube instead of Google when he wants to learn something. I wonder if YouTube will be the next Google?

==== (Excerpted from The New York Times, by Miguel Helft)

Faced with writing a school report on an Australian animal, Tyler Kennedy began where many students begin these days: by searching the Internet. But Tyler didn’t use Google or Yahoo. He searched for information about the platypus on YouTube.
Tyler Kennedy, 9, at home in California, uses YouTube to research reports for school and to hunt tips to advance in his video games. Photo copyright Noah Berger, The New York Times
“I found some videos that gave me pretty good information about how it mates, how it survives, what it eats,” Tyler said. Similarly, when Tyler gets stuck on one of his favorite games on the Wii, he searches YouTube for tips on how to move forward. And when he wants to explore the ins and outs of collecting Bakugan Battle Brawlers cards, which are linked to a Japanese anime television series, he goes to YouTube again.

While he favors YouTube for searches, he said he also turns to Google from time to time.

“When they don’t have really good results on YouTube, then I use Google,” said Tyler, who is 9 and lives in Alameda. Calif.

Tyler’s way of experiencing the Web — primarily through video — may not be mainstream, at least not yet. But his use of YouTube as his favorite search engine underscores a shift that is much broader than the quirky habits of children.

The explosion of all types of video content on YouTube and other sites is quickly transforming online video from a medium strictly for entertainment and news into one that is also a reference tool. As a result, video search, on YouTube and across other sites, is rapidly morphing into a new entry point into the Web, one that could rival mainstream search for many types of queries. <read full article>

Knock-Knock: It’s the C.E.O.

Terry Lundren, CEO of Macy's. Photo copyright Janes Estrin, The New York Times
I found an interesting article and would like to share it with you.

Sunday's New York Times ran an interview with Terry Lundgren, the CEO of Macy's. He talks about how he stays in touch with people throughout the company. One of his methods is doing a webcast every month for 55,000 people.

Terry explains… And when I do these webcasts, I say: “Look, it’s only 30 minutes. I’m busy, you’re busy. I’ll find 30 minutes every single month to talk to you guys. But here’s my plan, I’ll speak for 15 minutes about current events, what’s the most important things that are happening that you need to know about, and then I’m going to take your questions for the next 15. And you just e-mail me your questions, and I’ll give you an instant response.” And I always get more than I have time to answer. <read full article>

Netbriefings, the large webcast experts