Webinars Gaining More Marketing Traction
While nothing replaces in person face-to-face interaction, webinar technology gets very close. The below article shares some great webinar best practices. Read and enjoy!
Webinars Gaining More Marketing Traction
Optimize Attendance and Value with Marketing and Production
Best Practices
With business travel costs mounting, sales and marketing budgets decreasing, a dispersed and varied mix of sales targets, and growing concern about our carbon footprint, webinars have become the increasingly popular go-to solution to connect companies with prospects, clients, and partners.
Capturing many advantages of face-to-face communication for a multitude of business objectives, this 21st century communication connection is a strong performer. A variety of recent event-related metrics all indicate that attendance at “on the ground” conferences and other events is diminishing. But relationships still drive business, and companies must still stay in close contact with customers and prospects.
That’s why the frequency of webinars has skyrocketed as businesses start feeling the economic squeeze… <Read More / Download article>
March 18th, 2009 at 12:57 pm
The download indicated that “industry standards” show a drop-off rate of 10% on the average webinar attended. Could you please cite the source of this information?
Thanks-
March 31st, 2010 at 5:06 am
Fairly entertaining post. Couldn’t be written much better. Browsing this post reminds me of my old friend. She always kept talking about this. I will forward this post and I’m pretty sure it will be a good read for ‘em. Thanks for sharing!