Hold a 60 minute webcast or multiple 3-5 minute messages?
So how do you know if you should hold a 60 minute webcast versus breaking up your content into multiple, shorter 3-5 minute messages?
Please listen to my interview with Steve VonderHaar, founder and research director of Interactive Media Strategies, a research firm focusing on the use of multimedia in the corporate environment that performs an annual survey to 1200 corporate executives on a wide range of web communication technologies.
Steve shares his findings in a short rich media clip.
