I recently wrote an article on getting started with video for marketing and sales and thought it would be a good blog posting. The full article is available at MarketingProfs.

Can you believe Google paid $1.6 billion dollars for YouTube? How could that be?

Well, it’s quite simple, really. Video is the most powerful communication medium we have, unless we’re actually in a room with someone, and YouTube put the tool of video communication over the Web into the hands of the common folk.

In doing so, the site’s popularity soared and marketers everywhere clamored to get in on the action.

But YouTube isn’t the only game in town. For marketers truly interested in putting video communication to good use, the key to getting the job done is finding the right tools.

Do you want to record a video message for on-demand access? Do you want to do live video from a large meeting, conference, or other event? Do you want more than just video, such as text chat, polling, Q&A or PowerPoint slides alongside your video? Do you need to secure access to an employee webcast or an online seminar you’re charging for? read more…

Posted by Gary Anderson on July 23rd, 2008

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